Ed Begley Jr. Explains the World He Wants for His Children

How are we going to create a world with safe and healthy products? Cradle to Cradle Certified shows the way, says Studio City's super-environmentalist Ed Begley Jr.

He said C2C is the path to the future that "I prefer." Together with a public education process that teaches all students about the importance of the interconnectedness of people and environment, Begley said, "We might actually live to see the paradigm shift where environmental awareness is so imbedded that the term 'green' is no longer used."

The Cradle to Cradle Certified Products Program rates products across five critical quality categories and recognizes achievement and a commitment to continuous improvement with 5 award levels.

Cradle to Cradle product certification is both comprehensive and rigorous. It requires a paradigm shift in thinking about how it is designed, what's in it, where it goes after use.

As a guidance system for product designers and manufactuers, it leads to the creation of products that redefine quality, beauty and innovation.

For more information, go to the website: c2ccertified.org