The red carpet is green for Eco Hollywood Earth Day, and Studio City's greenest couple Ed Begley Jr. and Rachelle Carson are the hosts of the events for Earth Day at the Montage Hotel in Beverly Hills.
In partnership with Music Saves Lives and Green Wish, the focus of the event is to connect music and entertainment to a life saving community action, promoting blood drives and bone marrow registry while honoring the environment.
Already all day there have been acoustic performances at the sustainably-produced outdoor event and organic catering by Montage Beverly Hills chefs Also, they will shoot a half-hour TV special Eco Hollywood, directed by Emmy & Telly award-winning director Brent Roske and narrated by Begley. The show will be filmed during the event that will air on the CBS network following the event.
Luxury brands will be showcasing their products and gifting celebrities with eco-wear, jewelry, handbags, shoes, lingerie, accessories, perfumes, electronics, makeup application, hairstyling, hair and organic skincare, and wellness spa services. In turn, celebrities and music artists will autograph products which will be donated to various charities for fundraising.