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Fresh & Easy Closing? Well, Forget All That

The Tesco-owned market is mass-emailing a change of heart.

Remember when Fresh & Easy markets said they were giving up the food fight? Remember when they said they were selling or closing their stores? Remember when the San Diego attorney general found their pricing a bit troubling?

Well, forget all that.

The management of the Tesco-owned stores has mass-emailed the following:

Thank you for being a Friend of Fresh & Easy. We wanted to reach out to you to address numerous news and online reports about the future of our stores. 

Our parent company Tesco is conducting a strategic review of Fresh & Easy - they're looking at all options to find the best outcome for the neighborhood market that you - and we - have come to love. While we don't know exactly what that outcome will be, or if Tesco will continue to own the company, we're confident that Fresh & Easy can continue to be your favorite market.

We want to assure you: we don't have plans to close stores. We're still committed to providing delicious, wholesome and affordable food every day. We're still Fresh & Easy; open for business with everything that you enjoy about our store, with even more exciting things to come. That's why we're going to keep on fighting the good food fight.

Now, more than ever, we appreciate your energy in our stores and being able to share a smile with you. We look forward to seeing you soon and thank you for your continued support.

The Fresh & Easy Team

Fresh & Easy opened a location in North Hollywood on Sherman Way in 2011.

 

Dire straights February 21, 2013 at 07:39 PM
I call bullshit, they have no one purchasing the chain and are quietly laying more prople off and one way or another will be leaving the country. They lose millions a month and are in the hole $1.5 billion and going higher. This is an attempt to keep customers coming and keep team members from jumping ship until their ducks are in a row. Very few stores are profitable. If you have favorite products stock up mark my words they will be closing.
Dire straights February 21, 2013 at 07:40 PM
Ps. You don't lay off your trainers if you are sticking around.
Dire straights February 21, 2013 at 07:48 PM
Bruce they are NOT thriving ask the hundreds who have lost their jobs and the owners of businesses that moved into centers expecting F&E to be their anchor store who now have unopened and abandoned anchor stores and are having to close their small shops. Ask the vendors that dropped F&E like a hot potato and read the bullshit signs in the stores claiming it is due to weather that they have so many outs. Their suppliers had just a few days of frost..no other chains have this problem. These are the facts no matter how F&E wants to spin it. Ask the workers who have all had their hours cut and are trying to feed their families on 20 hours a week and working so hard injuries are multiplying quickly.
Susan Mahler February 22, 2013 at 05:21 PM
Fresh & easy will be missed by all in Palm Springs calif. Every store worker are fabulous the food is always fresh. I was saddened to hear that the store may closed when the F&E in PSCa are busy all day and night go for it Tesco I pick it up keep there service as it is and lots of us will remain pleased.....
R Braden April 04, 2013 at 08:21 AM
I have enjoyed low prices and efficient shopping at the Nortridge store. If it closes I will shop Costco and Trader Joes. No way will I go back to high prices and suffer the insolent prima donna clerks at union stores like Vons or Ralphs.

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