Health & Fitness
MOONSTONE ENTERTAINMENT LAUNCHES A NEW MEGA ACTION PACT MOVIE FRANCHISE “CODENAME FALCON” STARTING WITH “FAVELA” AT THE 2013 AMERICAN FILM MARKET
This is the fifth day of American Film Market, which takes place at the Santa Monica Loews Beach Hotel from Wednesday, November 6 to Wednesday, November 13, 2013. Thousands of film and media buyers from around the world are running around buying mainly films from entertainment companies which have converted hotel suites into temporary selling offices.
One veteran film company attending is Moonstone Entertainment from Studio City, California run by Etchie Stroh who talked to me about his business and what he is up to at this year’s AFM.
GIL: Tell us about the benefits you get from having an office in Studio City?
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ETCHIE: It is conveniently located between the studios and labs of Burbank and the agents, studios etc of West Hollywood, Century City and Beverly Hills.
GIL: What kind of company is Moonstone Entertainment?
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ETCHIE: We are a fully integrated film boutique that produces, distributes and markets films and also acts as sales agents for third parties.
GIL: How long have you been attending the AFM?
ETCHIE: We have been coming to the AFM for 26 years.
GIL: What’s new from Moonstone at this year’s AFM?
ETCHIE: We are launching an exciting new franchise that includes one completed film with a premiere screening. “FAVELA” starring Michael Jai White is the first movie from our “Codename Falcon” franchise. (The cast of “FAVELA” also include Neal McDonough, Masashi Odate and Laila Ali. The film is directed by Ernie Barbarash and produced by Shahar Stroh and Ernst "Etchie" Stroh and is brought to you by Moonstone Entertainment and Strohberry Films.)
GIL: What are your plans for the future?
ETCHIE: Producing and distributing new amazing films with the same set up.
Moonstone Entertainment:
At the American Film Market/Loews Santa Monica Beach Hotel
Hotel Suite 546 Tel 310-458-6700 x 546
Main Office in Studio City: 818-985-3003
American Film Market
Independent Film And Television Alliance (Puts on the AFM)
Here is some info and stats on the American Film Market from the Independent Film & Television Alliance that puts on the event every year:
For 2013 the AFM will screen 405 films including 321 market premieres and 75 World Premieres from 51 countries.
Films premiering at the 2013 American Film Market showcase the works of Helena Bonham Carter, Daniel Radcliffe, Gerard Depardieu, James Caan, Mila Kunis, Jessica Chastain, James Franco, Richard Dreyfuss, Cory Monteith, Stanley Tucci, Ben Kingsley, Viola Davis, Bill Hader, Emma Roberts, Val Kilmer, Judi Dench, Pierce Brosnan, Emma Thompson, Zach Braff, Jay Z, Kanye West, Dakota Fanning, Peter Sarsgaard, Nicolas Cage, Haley Joel Osment, Josh Hartnett, Jenna Fischer, Abigail Breslin, Thandie Newton, Amy Smart, Jesse Eisenberg and many more. The full listing is available at TheFilmCatalogue.com.
Every year 8,000 industry leaders from more than 70 countries attend.
700 film screenings takes place during the American Film Market including the industry’s largest Conference Series.
AFM is the pivotal destination for independent filmmakers, directors, distributors, financiers, industry executives, producers, talent, writers, the international media and all those who provide services to the worldwide motion picture industry.
IFTA Members have produced, distributed and financed many of the world's most prominent films, 20 of which have won the Academy Award® for “Best Picture” since 1980, most recently The Artist (Wild Bunch and The Weinstein Company) The King’s Speech (The Weinstein Company), The Hurt Locker (Voltage Pictures and Summit Entertainment) and Slumdog Millionaire (Pathé).
The Independent Film & Television Alliance is also widely recognized for producing the world's largest annual motion picture trade event, the American Film Market (AFM) - www.americanfilmmarket.com , where more than $800 million in deals are sealed each year.
It is the global trade association of the independent motion picture and television industry. Visit www.IFTA-online.org for more information.
