The largest beef recall in Canadian history is now affecting at least 30 states in the U.S., prompting Emmy-nominated sitcom star, mother of two, and neuroscientist Dr. Mayim Bialik to offer a simple solution for moms who want to protect their families: Toss the meat!
That's the message in her brand-new campaign for PETA, in which the Big Bang Theory star—dolled up as a '50s homemaker—tosses a "steak" into the garbage beneath the words "It's a No-Brainer: Go Vegan!" The ad concludes, "The only way to be sure that meat doesn't poison your family is to throw it out. Protect your families (and animals!) now by choosing vegan."
A high-resolution version of the ad is available here.
In an exclusive PETA interview, Bialik opens up about some of the other health benefits that can accompany a switch to vegan meals. "I've never had a sinus infection or been on antibiotics since cutting out dairy," she says. And the changes go beyond the physical:
"I think the most significant shift for me was I used to feel guilty. Even as a child, I felt very guilty about eating animals and never knew that there was something to do about it. And as I got older, it became clearer that there are things that I can do and choices I can make."
Also known for her roles on Beaches and Blossom, Bialik is the author of Beyond the Sling: A Real-Life Guide to Raising Confident, Loving Children the Attachment Parenting Way and a contributor to Jewish parenting website Kveller. She joins a growing list of celebrities—including Alicia Silverstone, Paul McCartney, Alec Baldwin, Casey Affleck, and Joaquin Phoenix—who have teamed up with PETA to promote healthy and humane meat-free meals.
Broadcast-quality video footage is available for download here.
For more information and to view the ad and interview, please visit PETA.org.