There’s an even bigger reason to be extra nice to all of your Facebook friends. Maybe you’ll “LIKE” a few more status updates and throw people some more LOLs their way. Facebook is expanding its Gift feature to include plastic gift cards that carry balances for multiple stores and restaurants.
The “Facebook Card,” is a plastic, reusable card that users can give their friends to redeem at four different partner companies: Jamba Juice, Olive Garden, Sephora, and Target. Facebook describes the product as “a new type of gift card.”
The cards only work at four stores FOR NOW The process for sending a Facebook Card is fairly intuitive: select one of the four retailers and specify an amount, then let Facebook manage the rest. The recipient is sent a physical Facebook Card, as pictured above, via snail mail. The card then becomes the person’s universal card that refreshes in value with any future gift card aFacebook friend sends his or her way. The card can handle multiple balances from each of the participating retailers, though each balance can only be used at the specified retailer. This means you could have $100 at Sephora and $8.25 at Jamba Juice on the same card’s balance.
“After you’ve received a card, the next time you get a Facebook Card gift, it will instantly be added to your existing card,” the company said in an official blog post. “Your card can hold multiple gift balances, and each balance is dedicated to the retailer associated with the gift.”
Gift balances can be viewed on via your Facebook account settings on both mobile and desktop versions. It also lets you know when the balances change with real-time notifications sent to your phone.
A Facebook spokesperson said the company had nothing to share about how it will make money off the Card service. There are no fees for the gift giver or gift receiver, so Facebook is likely earning a percentage from the participating companies.
If proven successful, it is very likely that Facebook will partner with more companies for its gift card services. Between the ability to give tangible gifts and the graph search features rolling out to everybody, Facebook evolution will be even further integrated into our lives. This power of social media reaches beyond marketing strategies and WeShareMedia loves it!