The new social media app is taking new media aficionados by storm. In mid January of this year, Twitter introduced it’s new video app for the iPhone, called Vine. The app lets users “capture and share short (6 seconds) looping videos”. It’s basically a free smart phone app like Instagram, but in video. If you have a Twitter account, it will take just a few minutes to get on Vine.
Vine’s landing page describes it as “the best way to capture and share video on your iPhone”, specializing in very short clips — a few seconds apiece.
It’s different than the slew of other video apps currently on the market. Usually when you shoot with your smartphone, the camera captures one continuous shot. Vine allows for punctuated recording. Grab a few quick snips of video, and Vine auto-generates a longer cut stitched from those shots. It’s a novel idea, and hones in on the sweet spot of our ever-dwindling attention spans.
Creating a video is a model of simplicity. Point the camera and touch the screen. As long as the finger remains in contact, the video camera rolls. Lift your finger and it stops. Continue until you’ve shot for six seconds. Vine saves the video, and gives you the option to attach a text message.
There is a feed that shows peoples’ videos, while you scroll down the feed and pass over a video, it automatically starts playing, and by touching it you can pause it. You can also use hashtags to help people find your video by searching for: pets, food, etc. You can also share your videos on Facebook and Twitter with the press of a button.
But what can you show in just six seconds? You’d be amazed. Just as Twitter’s 140-character limit forces people to write more efficiently, Vine goads you into looking more closely at the world, to identify visuals that get to the point. Go to vine.co/blog to see some examples, and prepare to be impressed.
This of course brings out the creative side of all internet marketing folk. The possibilities on how to use the new and incredibly popular app for branding and promotion within your internet marketing strategy. WeShareMedia always staying on the forefront of social media, already has fistfuls of ideas to get the most out of this app.
Doesn’t your business deserve to work with social media experts?